YouTube Strategy
Blog & Insights
Expert strategies, proven tactics, and industry insights to help you grow your YouTube channel and maximize your video content performance.
Blog posts
How to Hire a YouTube Expert: A Buyer's Guide for Businesses
What to look for, what red flags to avoid, what questions to ask, and what a good engagement looks like. A practical guide for business owners ready to hire YouTube help.
Josh HowardIs Hiring a YouTube Agency Worth It? An Honest Cost-Benefit Analysis
Not every business needs a YouTube agency. Here's an honest look at what you actually get, what it costs, when it makes sense, and when it absolutely doesn't.
Josh HowardYouTube Agency vs. DIY: The Real Cost of Growing Your Channel (Even with AI Tools)
If you’ve been on the fence about hiring a [YouTube marketing agency](/youtube-strategy-services/) vs. simply using the flood of new AI tools to do it yourself, you aren’t alone. Here's an honest breakdown of what AI handles well, what it can't touch, and how to decide what's right for your channel.
Josh HowardYouTube SEO Optimization is Dead. Long Live Viewer Retention.
Stop optimizing for robots. Learn why Session Watch Time and Engagement Signals are the only ranking factors that matter in 2026.
Josh HowardYouTube Subscribe CTAs: Why They're Killing Your Conversions
Discover why generic 'subscribe' CTAs hurt your business growth and learn high-converting alternatives that drive real leads.
Josh HowardYouTube Cards and End Screens: Complete Conversion Guide
Master YouTube's native tools to transform casual viewers into subscribers, leads, and customers with strategic card and end screen optimization.
Josh HowardYouTube Growth: Enterprise Content Strategy
Transform your enterprise YouTube strategy with content atomization, hub-and-spoke methodology, and data-driven scaling techniques.
Josh HowardTracking YouTube Traffic: The Google Analytics 4 Blueprint
Stop guessing and start tracking. Learn how to use UTM parameters, GA4, and YouTube Analytics to measure the real ROI of your channel.
Josh HowardYouTube A/B Testing: Complete Guide
Master YouTube A/B testing to optimize thumbnails, titles, and content strategy for maximum engagement and conversions.
Josh HowardYouTube Lead Generation Strategy: A Blueprint for SMBs
Transform your YouTube channel into a lead generation machine. Learn to optimize video content, SEO, and CTAs to capture high-quality leads.
Josh HowardYouTube Keyword Research Strategy: From Discovery to Ranking
Master YouTube keyword research to uncover high-intent topics, rank in search results, and drive qualified traffic to your channel.
Josh HowardModern YouTube SEO in 2025: Why Viewer Satisfaction Beats Keyword Stuffing
Discover how YouTube SEO has evolved in 2025, focusing on viewer satisfaction, AI-driven indexing, and the shift from metadata to meaningful content.
Josh Howard