Semrush Optimizes YouTube Channel for Recommendation Algorithm
How we helped a leading SEO platform shift from a search-only approach to dominate YouTube's recommendation engine (2024-2025).
The Challenge
Despite being a leading name in the SEO space, Semrush's YouTube channel was underperforming. Their content was heavily keyword-focused—great for search, but not built to perform in YouTube's recommendation engine. This approach led to low click-through rates, limited reach, and videos struggling to gain traction beyond their immediate audience. Internally, there was uncertainty around the strategy, and the team lacked a clear direction for driving views and long-term growth.
Our Solution
We knew that to drive real growth, Semrush needed to move beyond a search-only approach. YouTube's recommendation algorithms—Browse and Suggested—are where true momentum happens. So we built a hybrid strategy that leaned into our SEO roots while shifting the focus toward content built for discovery. Instead of relying solely on keywords, we optimized for performance: video structure, packaging, and production quality that matched the behavioral signals YouTube rewards. We dramatically reduced the number of videos published while increasing impact, using fewer uploads to drive far greater reach. Within a 90-day window, the shift unlocked significant growth across both recommended and search-based traffic.
Key Results
- Significant increase in Browse and Suggested traffic (measured over 90 days, 2024-2025)
- Improved click-through rates across all videos
- Enhanced alignment with YouTube's recommendation engine
- Increased search traffic through better video structure
- More efficient content strategy with fewer, higher-impact videos
- Measurement period: Implementation Q4 2024, ongoing through October 2025
Individual client results. Performance varies based on niche, content quality, and many factors.
"Working with Six Cents has been transformative for our YouTube strategy. Their deep understanding of both content strategy and the platform's mechanics helped us develop a more effective approach to our video content."
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Individual client results. Performance varies based on niche, content quality, and many factors.