Process Mapping Tutorial

The strategy here is keeping everything simple by implying a step by step approach. People running businesses or consuming instructional content want to implement something from a trusted source without understanding all the nuances. They just want to plug it into their business, and we capitalized on that by clearly showcasing what it is. This paired well with a title like 'Why Every Business Should Use This Method'. We know not everybody is familiar with process mapping, so the complementary pieces allow it to appeal to people already familiar with systemizing their business and those who are new to the concept. This creates a great title because people who might not know what process mapping is need to find out why every business needs to use it. The video performed well because the creator was able to resonate with viewers and convince them it was worth their time.