Keywords and Search Intent to Rank on Google

We'd seen this thumbnail format work multiple times over the years, so we knew it had a strong chance of success. We created variations that focused on positive growth, which is what most people want when they think about SEO. The curiosity element came from text like 'This Changes Everything', which complemented the title perfectly and ensured people would be curious enough to click and learn more. This gave us an opportunity to get in front of the right audience. The strategic use of Google-focused branding and professional formatting targets audiences seeking search engine optimization knowledge and ranking improvements.