Local SEO Full Course - Google Ranking

Our strategy here was unique because by the time we started working with Semrush, this video had already been live for four months. We analyzed the data to determine which videos we could still AB test, and this one had strong watch time because it's a long form course. We updated the packaging with extensive testing, focusing heavily on SEO elements that complemented the content. The thumbnail was what put us over the top. We tested different language on the thumbnail and used OCR (optical character recognition) to test if that was helping with SEO, all while understanding what made people click. This allowed us to take a video that was plateauing after a short period (riding mostly on the client's name recognition) and give it new life. After the changes, we saw an immediate impact and a different trajectory. Over time, this video achieved number one rankings on both YouTube search and Google search for video packs, and it occasionally appears in local SEO queries and AI overviews. All from a retroactive change to a video we didn't produce but were actively optimizing for packaging.