How to Build Systems in Your Small Business

We knew this format works on the channel, so we felt comfortable recreating it several months later. There's always a new audience coming in, plus casual viewers who appreciate an updated version with slightly different information. This was our first edit for a new client. One of our goals was to implement more motion graphics without overdoing it, because their target audience doesn't need overly fancy production. They need the right visual elements to keep them engaged for retention. We use visuals strategically to cover gaps or long talking sections, complementing the content with our implementation approach. Beyond standard editing, we focus on SEO elements that we believe exist in video through visuals for showcasing information (which is verifiable on official Google platforms). We're working to satisfy the audience in a way that impacts the video beyond just the transcript, title, and thumbnail. These visual elements speak directly to the viewer and keep them engaged. The higher retention allowed us to reach a bigger audience.