Keywords and Search Intent to Rank on Google

This was one of our first videos with Semrush after they'd been taking a very SEO-first approach to everything. We were trying to change how they made videos. While SEO is important as a business tool, we also need to appeal to a broader audience through recommendations. This approach let us present information that people with some SEO knowledge would recognize but might not know intimately. We needed to make it easy for viewers to implement these strategies and understand what they're doing and why. We used visual graphics extensively within the Semrush platform to demonstrate concepts and show how things work. This creates great screen sharing opportunities while also letting us tell the story with graphics. We could have used fancier graphics or assets, but we wanted to match what people expected in the niche with things that were easy to follow universally, since Semrush is a global brand. The result was compelling: a channel that averaged less than 1,000 organic views per video started reaching into the thousands after a short period, just by changing their approach, ideas, and delivery method.